Digital Marketing Certified Associate Training (DMCA)

Rs. 14999

Start your Digital marketing journey, learn the best practices in 11 of the most important fields in digital marketing + 5 tools. Get job-ready with Google, Facebook, YouTube, and OMCA certifications.


Course advisor

Brad Geddes
Expert PPC Marketer, Founder of Certified Knowledge, Author

Brad Geddes is the author of Advanced Google AdWords, and the founder of Certified Knowledge. He frequently writes columns for Search Engine Land and co-moderates the AdWords forum on Webmaster World. He has led more than 60 AdWords seminars.

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Key Features

  • 48 hours of Instructor-Led Training
  • 44+ hours of High Quality eLearning Content
  • 10 Simulation Exams Included
  • Instructor Dream Team of Silicon Valley Authors
  • Preparation for OMCA, Google AdWords, Google Analytics, Facebook, and YouTube Exams
  • 40+ hours of project work

Course Description

The Digital Marketing Certified Associate (DMCA) course is designed by expert digital marketing authors to help you develop well-rounded digital marketing skills. You will acquire an in-depth knowledge about the various digital marketing domains and get hands-on experience on the most important digital marketing tools. The course is designed to make you industry ready, enabling you to execute your own digital marketing campaigns through real-life projects.

This course will enable you to:
  • Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), conversion optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy.
  • Master digital marketing execution tools: Google Analytics, Google AdWords, Facebook Marketing, Twitter Advertising, and YouTube Marketing.
  • Gain real-life experience by completing projects using Google Analytics, Google AdWords, Facebook Marketing, and YouTube Marketing.
  • Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google AdWords, Facebook Marketing, and YouTube Marketing certifications.
  • Become an expert in Twitter advertising—we developed the Twitter advertising module in this course in partnership with Twitter.

    Digital Marketing is a growing industry that offers many career opportunities. This certification is best suited for:
  • Traditional Advertisers and Marketers, to stay relevant in an increasingly digital world
  • Sales and Business Development professionals, to improve their sales process
  • Aspiring Digital Marketers and Students, to gain entry into the digital marketing industry
  • Business Owners and Entrepreneurs, to plan and execute effective digital marketing campaigns for business growth

Digital marketing training is incomplete without practical learning. In this course, you will work on four live projects of 10 hours each that will provide you hands-on digital marketing experience. The project will put you in charge of a website. You’ll use various digital marketing tools to execute your digital marketing strategy.

Project 1: Google Analytics & SEO: You will set up your business website, ensure proper SEO, and enable Google Analytics to analyze its performance.

Project 2: Google AdWords: You will design a Google AdWords campaign to increase relevant paid search traffic to your website.

Project 3: Facebook Marketing: You will run a Facebook Marketing campaign for your website as well as maintain the Facebook page for your website to ensure brand visibility and engagement.

Project 4: YouTube and Video Marketing: You will run a YouTube Marketing campaign for your website as well as maintain your YouTube channel.
 
As a part of our course, we have included guides and exclusive access to various tools like :

  • Crazy Egg (60 days access worth $100)
  • Feng-GUI (10 credits for analysis)

Course preview

  • Introduction
  • Foundations - Search Engine Optimization (SEO)
  • Foundations - Social Media
  • Foundations - Content Marketing
  • Foundations - Email Marketing
  • Foundations - Mobile Marketing
  • Foundations - Pay Per Click (PPC)
  • Foundations - Conversion Optimization
  • Foundations - Digital Analytics
  • Foundations - Marketing Automation
  • Foundations - Programmatic Buying
  • What's next?
  • Tools - Google Analytics: Specific Techniques and Reports
  • Tools - Google Adwords Fundamentals
  • Tools - Facebook Marketing and Advertising
  • Tools - Youtube and Video Marketing
  • Tools - Twitter Advertising
  • Digital Marketing Strategy
  • DCMA - Course Feedback

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