Email Marketing

Rs. 1999

Learn the basics of email marketing. Understand the foundational concepts of direct online marketing and learn to develop effective email marketing strategies.

Course advisor

Matt Bailey
Expert Internet Marketer, President of SiteLogic, Author

Matt Bailey is the founder and president of SiteLogic, and the author of Internet Marketing: An Hour A Day. Matt also serves on the Advisory Board for Incisive Media's Search Engine Strategies Conferences, and is the conference's one of the highest-rated speakers.

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Key Features

  • 2+ hours of high quality e-learning content
  • Covers email marketing terminologies
  • Covers marketing automation
  • Simulation exam
  • Progress quizzes
  • Course completion certificate

Course Description

Email Marketing is all about sending commercial messages to existing or potential customers through e-mail - to promote a product or service, to request business, solicit sales/donations. It helps brands build loyalty, cultivate trust, and increase awareness.

The Email Marketing Foundation course from Simplilearn aims to train participants in the rapidly expanding online discipline of e-mail marketing. This course takes participants through the basic concepts of direct online marketing and helps them devise effective marketing strategies using emails.

The course covers basic concepts related to email marketing. By the end of Email Marketing Foundation course, participants will have learned all about:
  • Techniques to improve traffic, visibility, and awareness of brand or product
  • Marketing business through an e-mail platform
  • Preparing an e-mail list and e-mail campaigns
  • Expanding your subscriber base
  • Tracking, monitoring, and segregating large email sets
  • Email rules and regulations

    The Email Marketing Foundation course from Simplilearn can be pursued by professionals looking for a basic understanding of email marketing and its best practices. The course is great for:
    • Business owners
    • Entrepreneurs
    • Online marketing professionals
    • Marketing professionals
    • Bloggers
    • Fresh graduates
    • Copywriters & content writers
    • PR professionals

Course preview

  • Introduction to Email Marketing
  • Spam
  • List Building and List Management
  • Elements of an Email
  • The Process of Measuring Email
  • Marketing Automation
  • Integrating Email with other disciplines
  • E-mail Marketing Foundations

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