Introduction to Digital Marketing

Rs. 999

This course is suitable for all business roles from fresh recruits to function heads and business owners and is the stepping stone to begin your digital marketing learning journey.


Course advisor

Matt Bailey
Expert Internet Marketer, President of SiteLogic, Author

Matt Bailey is the founder and president of SiteLogic, and the author of Internet Marketing: An Hour A Day. Matt also serves on the Advisory Board for Incisive Media's Search Engine Strategies Conferences, and is the conference's one of the highest-rated speakers.

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Key Features

  • 7 High Quality Chapters
  • 1.5+ hours of HQ E-learning
  • Course Completion Certificate

Course Description

Through the Introduction to Digital Marketing course, you will gain a high-level understanding of Web Analytics, Search Engine Optimization (SEO), Social Media Marketing, Pay Per Click Advertising (PPC), Conversion Optimization, Content Marketing and Mobile Marketing, enabling you to take informed decisions and strategize your online marketing efforts. This course is suitable for all business roles from fresh recruits to function heads and business owners and is the stepping stone to begin your digital marketing learning journey.

The following course will enable participants to :
  • Understand the digital media, its power and potential
  • Discover and internalize online marketing  jargons
  • Basic understanding of SEO, PPC, Social Media, Web Analytics and Content Marketing
  • Gain the context to take business decisions involving the digital media and online marketing
  • Get ready to deep dive into advanced online marketing topics

    This course is ideal for:
    • Fresh graduates
    • Business owners
    • Web Designers
    • Web Marketers
    • Professionals in their early career
    • Marketing Professionals

Course preview

  • Introduction to SEO
  • Introduction to Social Media
  • Introduction to Pay Per Click (PPC)
  • Introduction to Conversion Optimization
  • Introduction to Web Analytics
  • Introduction to Content Marketing
  • Introduction to Mobile Marketing

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