Marketing Automation

Rs. 1999

Understand the basic concepts of Marketing Automation, the principles of lead capture, lead nurture, the different types of automated campaigns, and how to improve the customer lifecycle.


Course advisor

Matt Bailey
Expert Internet Marketer, President of SiteLogic, Author

Matt Bailey is the founder and president of SiteLogic, and the author of Internet Marketing: An Hour A Day. Matt also serves on the Advisory Board for Incisive Media's Search Engine Strategies Conferences, and is the conference's one of the highest-rated speakers.

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Key Features

  • Hours of high quality e-learning content
  • Topics on automated campaigns
  • overs ways of improving customer lifecycle
  • Simulation exam
  • Progress quizzes
  • Course completion certificates

Course Description

Marketing Automation is the use of software and technology to aid sales and marketing by automating simple tasks. It helps you find new customers faster, onboard existing customers, increase customer loyalty & improve communication with a high ROI segment.

The Marketing Automation Foundation course from Simplilearn aims to impart an in-depth understanding of Marketing Automation. This course takes participants through the basic concepts of Marketing automation, and covers the principles of lead capture, lead nurture, the different types of automated campaigns, and improving the customer life cycle.

The course imparts essential knowledge in basic concepts related to Marketing Automation. By the end of Marketing Automation Foundation course, participants will have in-depth understanding of:
  • Marketing automation
  • How to flatten your sales funnel
  • Lead capturing and nurturing processes
  • Different types of automated campaigns
  • Mapping the customer’s journey
  • Improving the buyer lifecycle
  • Building customer loyalty

    The Marketing Automation Foundation course from Simplilearn is great for those looking to learn the basics of the marketing automation process and its best practices. The course is good for:
    • Online marketers
    • Marketing professionals
    • PPC executives/managers
    • Sales managers
    • Fresh graduates
    • Business owners/heads
    • Entrepreneurs

Course preview

  • Introduction to Marketing Automation
  • Lead Capture and Nurture
  • Automated Campaigns
  • Improving Customer Life Cycle
  • Marketing Automation Foundations Test

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