Mobile Marketing

Rs. 2000

Understand the basics of Mobile Marketing. Learn the best practices to interact with a mobile customer and how to launch mobile campaigns that impact sales and brand loyalty.

Course advisor

Jeff Hasen
Mobile Marketing Expert, President of Gotta Mobilize, Author

Jeff Hasen is the founder and president of mobile consultancy Gotta Mobilize and is the author of two books, The Art of Mobile Persuasion and Mobilized Marketing. He is also named as one of the top Chief Marketing Officers on Twitter.

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Key Features

  • 2+ hours of high-quality eLearning content
  • Covers the comprehensive areas in Mobile Marketing
  • Case studies with B2B examples
  • Simulation exam
  • Quizzes to track progress
  • Course completion certificate

Course Description

Mobile Marketing is the use of the mobile medium as a means of marketing communication.

The Mobile Marketing Foundations course from Simplilearn takes participants through the basic concepts in Mobile Marketing and related fields in Digital Marketing. With this course, participants can learn the best practices to interact with a mobile customer, security and privacy issues, social integration, asking the right questions, and launching mobile campaigns that impact sales and brand loyalty.

The Mobile Marketing Foundations training provides a solid base on Digital Marketing concepts that are used by the mobile channel. By the end of Mobile Marketing Foundations course, participants will be able to:
  • Understand mobile devices, core mobile product, and service offerings
  • Understand Mobile Advertising and Search
  • Learn about incentives and loyalty programs
  • Learn to combine Mobile with other channels
  • Learn the basics of marketing a business on mobile platform
  • Learn Mobile rules and regulations
  • Understand Mobile Marketing measurement and analytics

    The Mobile Marketing Foundations course is best suited for aspirants who wish to begin their career in Digital Marketing through the mobile platform. However, the course is best suited for:
    • Fresh graduates
    • Business owners
    • Web Designers
    • Web Marketers
    • Professionals in their early career
    • Marketing professionals

Course preview

  • Introduction to Mobile Marketing
  • Mobile Products and Services
  • Incentives and Loyalty Programs
  • Location Opportunities
  • Mobile Advertising
  • Communicating with Mobile Audiences
  • Rules and Regulations
  • Mobile Measurement
  • Integrating Mobile and Other Disciplines
  • Mobile Marketing Foundations

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