Pay Per Click (PPC) Certification Training

Rs. 11999

Gain expertise in the field of PPC and Paid Search. Master the art of paid campaigns and learn how to generate paid traffic using various PPC marketing channels.


Course advisor

Brad Geddes
Expert PPC Marketer, Founder of Certified Knowledge, Author

Brad Geddes is the author of Advanced Google AdWords, and the founder of Certified Knowledge. He frequently writes columns for Search Engine Land and co-moderates the AdWords forum on Webmaster World. He has led more than 60 AdWords seminars.

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Key Features

  • 25+ Hours of High Quality e-Learning Content
  • Online Progress Quiz
  • Downloadable Workbooks & Exercises
  • Practice Tests
  • Topics on Conversion Tracking, Bidding & Reporting
  • Comprehensive and Up-to-Date Content

Course Description

Pay Per Click is an effective internet advertising model used to direct traffic to websites, where the advertisers pay the publisher or the website owner when the advertisement is clicked.

Simplilearn’s Advanced Pay Per Click (PPC) trains Professionals gain skills in the field of online marketing discipline of PPC and Paid Search.

In the Digital world, a Pay Per Click certified professional would be able to display compelling campaigns to the targeted audience based on their expressed interests and demonstrated history.

The Advanced Web The Advanced Pay Per Click (PPC) course by Simplilearn enables participants to gain expertise on marketing disciplines of Pay Per Click and Pay Search.
By being certified in Advanced PPC training course, the professionals gain the following benefits:
  • Gain knowledge and expertise on various aspects of Pay Per Click advertising.
  • Familiarize with the auction model, ranking algorithms and post-click activity.
  • Understand the differences between various search engines and how each one can affect the campaign.
  • Assess the market shared by the search engines.
  • Analyze the past and future Pay Per Click trends.
  • Define, measure and compare keywords and choose the best to fit the advertising model.
  • Strong awareness of campaign settings, how to structure a campaign, and pricing models.
  • Be proficient in writing your own ads, develop landing pages and use ad groups.
  • Review the market trends to decipher which PPC campaign works for other marketers.
  • Track clicks and the Return on Investment to determine success for each campaign.

    The Advanced PPC training can be pursued by professionals who want to learn Pay Per Click and specialize in the field of PPC and gain recognition in the digital marketing industry. This certification is best suited for:
    • Business owners
    • Entrepreneurs
    • Marketing Professionals
    • Freelancers and graduates.

Course preview

  • Introduction to PPC Advertising
  • Introduction to Keywords and Match Types
  • Writing Effective Ad Copy and Introduction to Landing Pages
  • Campaign Settings
  • Conversion Tracking, Bidding, and Reporting
  • The Content/Display Network
  • Account Organization
  • Quality Score
  • Creating Your Account Strategy and Launching and Monitoring Accounts
  • Testing and Advanced Landing Page Strategy
  • Tools and Other Networks
  • Advanced PPC

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