Pay Per Click (PPC)

Rs. 1999

Understand the basic of PPC and Paid Search. Learn how to ideate, manage and execute digital paid campaigns.

Course advisor

Brad Geddes
Expert PPC Marketer, Founder of Certified Knowledge, Author

Brad Geddes is the author of Advanced Google AdWords, and the founder of Certified Knowledge. He frequently writes columns for Search Engine Land and co-moderates the AdWords forum on Webmaster World. He has led more than 60 AdWords seminars.

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Key Features

  • 2+ Hrs of High Quality e-learning Content
  • Topics on PPC Auction, PPC Audit & PPC Targeting Options
  • Covers Measuring Goals and Bidding Options
  • Simulation Exam
  • Progress Quizzes
  • Course Completion Certificate

Course Description

Pay per click is an internet marketing model used on websites in which advertisers pay their hosts only when their ad is clicked. It also focuses on optimizing ad spends and maximizing Click-through rate (CTR) and conversion.

The Pay per click (PPC) Foundation Course from Simplilearn trains participants in the online marketing discipline of PPC and Paid Search. This course imparts an in-depth knowledge about the PPC advertising like campaign setup, campaign economics, landing pages, managing campaigns, and other PPC concepts.

The PPC Foundation training is designed to impart the essential knowledge of PPC techniques and strategies. By the end of PPC Foundations course, participants will gain in-depth knowledge of:
  • PPC Auction/Bidding Method
  • Targeting Options in PPC
  • Keywords analysis and tracking
  • Writing Effective Ad Copy & Ad Extensions
  • Evaluating and fine-tuning PPC strategy
  • Conversion tracking, bidding, and reporting
  • Quality Score
  • Integration of PPC with other online marketing methods/channels

    The PPC Foundation course is best suited for aspirants who wish to begin their career in PPC and Paid Search. However, the course is ideal for:
    • Business owners/ Entrepreneurs
    • Online Marketers
    • Marketing Professionals
    • Bloggers
    • Social Media managers
    • Fresh graduates

Course preview

  • Introduction to PPC
  • Account Hierarchy
  • The Buying Funnel
  • The PPC Auction
  • PPC Targeting Auctions
  • Introducing Keywords
  • Creating Compelling Ads
  • Measuring Goals and Bidding Options
  • PPC Account Audit
  • Integrating PPC with Other Disciplines
  • PPC Foundations

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