Social Media Marketing

Rs. 1999

Understand the basic of Social Media Marketing and master concepts such as branding, public affairs, marketing communications (internal or external), and community engagement.


Course advisor

Jennifer Evas Cario
President of SugarSpun, Expert Author on Social Media

Jennifer Evans Cario is President of SugarSpun Marketing and the author of three books, including Pinterest Marketing: An Hour a Day. She is a highly requested speaker and trainer and is a regular fixture at major online marketing conferences.

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Key Features

  • 2+ Hrs of High Quality e-learning Content
  • Topics on Understanding Social Media Strategy
  • Topics on Building Social Media Strategy
  • Simulation Exam
  • Progress Quizzes
  • Downloadable Workbooks

Course Description

Social Media marketing is all about how to increase traffic, promote brand and protect online reputation with techniques and strategies on social media sites.

The Social Media Foundation Course from Simplilearn is aimed at training participants in the basic concepts of Social Media and related fields in digital marketing.

The course introduces participants to Social Media concepts such as branding, public affairs, marketing communications (internal or external), or community engagement. The course also provides an overview of planning, executing, and assessing an effective social media campaign for corporations, government agencies, or non-profit organizations.

The Social Media Foundation training provides essential knowledge in social media best practices and marketing techniques. By the end of this course, participants will be able to:
  • Understand Social media communication principles and platforms
  • Understand social media strategies and tactics
  • Do Blogging for Business
  • Finding and Communicating with Influencers
  • Understand Video / Viral Marketing / YouTube / Image Marketing
  • Understand Microblogging and Twitter
  • Comprehend Online Reputation Management
  • Understand Social Media Measurement
  • Do Marketing through LinkedIn / Pinterest

    The Social Media Foundation course is best suited for aspirants who wish to begin their career in digital marketing through social media. However, the course is best suited for:
    • Business owners
    • Entrepreneurs
    • Online Marketers
    • Professionals in their early career
    • Marketing Professionals
    • Bloggers
    • Copywriters & Content Writers
    • PR Professionals
    • Fresh graduates

Course preview

  • Introduction to Social Media
  • Making the Message Stick and Spread
  • Social Media Channels
  • Engaging with Influencers
  • Listening and Reputation Management
  • Social Media Measurement
  • Integrating Social Media with Other Disciplines
  • Social Media Foundations

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