Social Media Specialist Masters Program

Rs. 29999

Master the art of social media marketing and fast-track your digital marketing career

Course advisor

Jennifer Evans Cario
President of SugarSpun, Expert Author on Social Media

Jennifer Evans Cario is President of SugarSpun Marketing, and as a social media strategist has made a career out of finding unique and creative ways to connect with consumers without spending a fortune in marketing dollars. Jennifer is known for using real language and a common sense approach that delivers solid results while still allowing her clients to fully understand and participate in the process. Jennifer is a highly requested speaker and trainer and is a regular fixture at the major online marketing conferences. She also serves as Adjunct Professor for Rutgers University‘s online Social Media Mini MBA program. She is the author of three books, including "Pinterest Marketing: An Hour a Day".

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Key Features

  • Industry-recommended learning path
  • Access to 35+ live instructor led batches for key course
  • Enjoy exclusive access to social media experts
  • Earn a Masters Certification on completion

Course Description

The Social Media Specialist Masters Program is designed to transform you into an effective and industry-ready social media marketer. Fast-track your career by following the clear, structured, expert-recommended learning path that we’ve provided.

Master the various facets of social media marketing—including social media strategy, online reputation management, influencer marketing, content marketing, web analytics, and more. Acquire extensive project experience and the capability to manage and strategize social media marketing initiatives.

The program gives you access to more than 35 live, instructor-led batches conducted by multiple expert trainers. You will also get access to high quality eLearning content, simulation exams, a community moderated by experts, monthly mentoring sessions, and other resources to help you attain the skillset of a complete social media specialist.

Once you complete the program, you will receive a Masters certificate from Simplilearn stating that you have acquired the skillset of a social media specialist, validating your ability to lead the social media efforts in your organization.
Social networking is the most popular online activity—and social media platforms have more than 1.5 billion users interacting, sharing, and engaging with one another. This presents a huge opportunity for brands to reach out to and engage with their target audience.

And it is the social media marketer’s responsibility to help a brand do this. A social media marketer needs to plan and execute social media marketing campaigns to drive business goals including customer engagement, brand advocacy, or conversion—across various social media platforms.

A deep understanding of social media tools and techniques, in addition to a knowledge of content marketing and online reputation management, can fine-tune you into an effective social media marketer. The increasing adoption of social media by individuals and organizations alike has led to a huge demand for qualified social media specialists.

Here are some interesting numbers to prove it:
  • According to the research by Fractl and Moz in 2015, social media jobs constitute 46.7% of job listings in the digital marketing domain on
  • In the US, there are 36,000+ and in the UK, there are 26,500+ job listings for social media marketers on
  • In India, there are 8100+ job listings on requiring social media specialists

    If you’re seeking a leadership role in social media marketing, Social Media Specialist is the right career goal for you. The following professionals are best suited to become social media specialists:
    • Marketing Managers
    • Digital Marketing Executives
    • Content Writers
    • Marketing and Sales professionals
    • Management, Engineering, Business, and Communications graduates
    • Entrepreneurs and business owners

Course preview

  • Digital Marketing Certified Associate
  • Advanced Social Media
  • Advanced Content Marketing
  • Advanced Web Analytics

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